Innovation in itself isn’t a guaranteed path to success.

It requires support from the top, clear insights into customer requirements, consumer preferences and market trends, knowledge of how to create value. You need resources to invest and sustain investments.

That just about sums up approach to innovation. In both products and processes.

Our selected partners are leaders in innovation and technology development, offering products, their functionality and convenience to the most demanding consumers.

Innovation is one of the key strategic pillars at product selection. It centres on affordable brands that meet consumer needs. New product development or extensions come from research into market trends, customer and consumer insights, the skills of factory engineers and the creativity of our people.

Brand factories collaborate with local and international partners including leading universities and laboratories, institutes and research organizations to make sure that we are at the forefront of change.

Factory technical centres are located in Belgium, Germany, Italy, Mexico and other countries. They are staffed by experienced R&D experts in well-equipped labs with their own pilot production lines.

We test and qualify products in labs and with independent organizations. At every stage of the development process, findings are validated using focus groups, lab tests, consumer panels and home-use to ensure all-round product qualification.

Step by step.

Creating new experiences in personal hygiene for consumers and delivering sustainable value to our partners, customers and consumers. Ensuring our relevance, and making a positive impact on the communities around us.